ABOUT ME
Emma has been transforming her passion for arts and entertainment into audience-centric storytelling within the digital space since 2005.
She currently splits her time between digital marketing projects and editorial entertainment coverage.
HIGHLIGHTS FROM MY STORYI’m a Grade A, four-star culture nerd. I’m filled to the brim with so many related tidbits that I’ve become the go-to person for friends and co-workers when they NEED to know who that guy was in that film with what’s her name.
I’m currently the Managing Editor of That Shelf, a Canadian entertainment outlet, and a Rotten Tomatoes-approved critic. I am also a member of the Alliance of Women Film Journalists.
My editorial work has ranged from A-list interviews (Benedict Cumberbatch, Emma Thompson, Jon Stewart, Anthony Mackie, Anya Taylor-Joy and more), to breaking news, to top ten lists, to television episode recaps to scripted original series for web and radio.
I have spent years developing, executing and managing content marketing, editorial, video, and SEO strategy as well as the resulting day-to-day digital media production and as an example, in my former role as a Senior Producer at Cineplex Entertainment, increased our content page views (and resulting revenue) from 10,000 per month to over 600,000 in 4 years.
I have extensive experience as a lead/coordinating producer on major annual entertainment events from the Toronto International Film Festival to Cannes and Sundance and from the Oscars to Comic-Con.
I have spearheaded national digital arts and entertainment content campaigns, such as Canada 150 (with the Toronto Symphony), INC-4 (with Plastic People), So You Think You Can Dance Canada (with CTV), and many others.
I’ve pursued my passion and parlayed it into a 19-year career as a film journalist, content marketer, and digital producer. I consistently plan, create, edit, and manage compelling and engaging web, social, video, podcasting, and print content.
I've even tried my hand at film festival programming and have been a member of the Rendezvous With Madness Festival team since 2022.
Alongside the relevant, shareable written, graphic and video content I’ve created for a host of outlets (see section below for highlights), I’ve also been featured on CTV’s PopLife, CityTV’s Breakfast Television, and as a one-time champion on Jeopardy!
I have also developed and executed fully-integrated social strategies (paid and organic) and content across a number of sites, microsites and platforms including Twitter, Facebook, Instagram, TikTok, Letterboxd, Spotify, and YouTube. I’m incredibly proud of the rapport I‘ve been able to develop with fans and followers, allowing for valuable and genuine organic promotional opportunities.
I’ve been the creative lead on several creative shoots, live streaming, and recordings for various platforms, including broadcast, podcasting, radio, print, and online, while also producing specialty content for cinematic in-theatre broadcasts (i.e. NT Live and TimePlay).
Lastly, I have curated and continue to maintain incredibly positive relationships with studio, PR and agency contacts throughout Canada and the US.
EDITORIAL: FORMER OUTLETS AND ORGANIZATIONSDIGITAL MARKETING: CURRENT & PAST PROJECTS